Postie is our little chocolate-delivering champ — a mail-carrying bird with a one-track mind: get Postcard Chocolate Bars™ into people’s hands as fast as humanly (birdly?) possible. He’s equal parts hardworking and chaotic-good, and he’s basically the reason our packaging looks like it could show up in your mailbox.
We make postcard-shaped chocolate bars that are fun, giftable, and actually delicious — the kind of thing you grab for a friend, bring to a party, or keep in your bag “for later” (and then eat in the car).
Postie is the next chapter of Alicja Confections — a chocolate company founded in Ottawa, Canada, that grew from small-batch beginnings into a brand stocked by shops across North America. The whole thing was built on a simple idea: chocolate should feel like a souvenir. Not just a snack. Something you’d want to send, keep, and show off for two seconds before you destroy it.
That idea became our signature: the Postcard Chocolate Bar™ — a chocolate bar designed with a postcard-sized footprint and a “sendable” vibe. Eventually, the product got big enough that it needed a bigger personality to match.
Postie isn’t a totally new company pretending the past didn’t happen — he’s the mascot and the face of what we’ve been doing all along, just with a clearer point of view. Same roots. Same craft. Same obsession with making something that feels special without taking itself too seriously.
Like the little panel says: our bars are made to send in the mail, just like a postcard. That’s the whole point. Postie is here for the “I saw this and thought of you” moments — the tiny gifts, the stocking stuffers, the care packages, the “I owe you a thank you,” the “I’m sorry I was dramatic,” the “happy Tuesday,” etc.
Chocolate is fun. It should stay fun.
But we also take the not-fun parts of the industry seriously.
That’s why Postie is committed to sourcing cocoa more responsibly — the kind of approach that lines up with what you saw in the screenshot: combating unfair labour practices and embracing ecological sustainability. We care about where cocoa comes from, how it’s grown, and the systems behind it. Because a chocolate bar shouldn’t come with human misery baked in.
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